HAIR SHEDDING
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Transform your shower with the new Puure® 3.0 shower filter : it removes 95% of chlorine and heavy metals, enriched with Vitamin C for softer skin and healthier hair.
The Puure® 3.0 Shower Cartridge is engineered for exceptional shower performance, using a 7-stage filtration system that combines Ultra-Powdered Activated Carbon (UPAC) and KDF55 Technology.
It effectively reduces chlorine, chloramine, fluoride, heavy metals, VOCs, bacteria, and other impurities—without compromising flow or pressure.
✔ UPAC + KDF55 Technology for deep chemical and metal reduction
✔ 7-stage system filters and gently remineralises your water
✔ Optimised for high-temperature, high-flow shower environments
✔ Tested for safety, durability, and long-term performance
Yes — the Puure® shower filter is designed to fit standard shower setups in most households worldwide.
It easily connects to all standard ½-inch shower hoses or shower arms, whether you’re using a handheld or a fixed showerhead.
Still unsure?
Installation is quick, tool-free, and beginner-friendly — and if you run into any issues, our team is always here to help you get set up in minutes.
And remember: you’re covered by our 100-day satisfaction guarantee, so you can try it completely risk-free.
At Puure, we believe that clean water is a right, not a privilege. Every year, millions of plastic bottles pollute our oceans, and countless households still rely on water that contains harmful contaminants.
Our mission is simple: reduce plastic waste and provide high-quality, great-tasting water for everyone. By creating efficient, sustainable filtration systems, we empower people to enjoy safer, purer water—without relying on single-use plastics.
💧 Better water for you. A better planet for all.

0%
of people experienced less hair shedding
0%
of hair frizz vs. not using Puure®
0%
noticed a reduction in dry skin after 4 weeks
0%
noticed a reduction in acne after four weeks
| Puure® | Standard | |
|---|---|---|
| Filters out chlorine | ||
| Filters out heavy metals | ||
| Third-party tested | ||
| Simple install | ||
| 60-day guarantee |

Got a question? We've got answers! Our team of experts is here for you Monday to Saturday, 9 AM to 6 PM.
Puure is a cutting-edge water filtration system that uses advanced technology to eliminate harmful particles and pollutants. It integrates an activated carbon filter and multi-stage filtration that meets NSF42/53 standards, effectively capturing chlorine, heavy metals, bacteria, and odors. Designed for convenience, its smart functionality lets you switch between filtered and unfiltered water in just a second.
Just a few minutes! Our system is designed for a quick, tool-free setup—simply follow our step-by-step guide included in your order.
No stress! Puure is made for easy installation. And if you need help, our support team is ready to guide you.
Each cartridge lasts around 2-3 months, depending on your water quality and usage.
We provide multiple adapters to fit most faucets. If you run into issues, our support team will help, or we’ll offer you a hassle-free return.
Our subscriptions are completely flexible—no commitments! You can modify or cancel anytime, up to 48 hours before your next order, directly from your account or by emailing us at customercare@puurefilters.com
We stand by our product. If you’re not 100% satisfied.
Order before 9 PM, and we’ll ship it with fast, tracked delivery so you can start enjoying pure water ASAP!
Free Shipping
Delivered straight to your doorstep.
2-Year Warranty
100,000+ UK Drinkers
Postpartum, I broke out in hives. I realized hard water was a huge factor in addition to my hormones and immune system being crazy! Once I switched my skin felt so much better.
I've had my Jolie for a little over a week and instantly, my water even smelled different (in a better way)! I also noticed a difference in the natural body of my hair... I was getting hives after showering before my Jolie, with other skin issues, and those have subsided, as well!
Water in Los Angeles is extremely hard and drying for the skin so I'd usually exit the shower feeling uncomfortably tight and itchy. Since purchasing Jolie, those problems have been significantly minimized. My partner also suffers from eczema flare ups and occasionallyhives, but having clean water to bathe in has helped ease these conditions as well!
I have no more scalp psoriasis, my skin looks great, and my hair looks amazing.
After using Jolie for 3 months, I can officially say my psoriasis is GONE! I was hesitant to purchase, thinking it wouldn't help but it truly has.
Everytime I change the filter I can tell I'm getting cleaner water. I struggle with acne and this has finally gotten me to fully clear skin!
The difference is night and day. My scalp feels so much better and the flaking has completely stopped.
I started getting horrible eczema rashes when the pandemic started. I am almost 35 and I’ve never had eczema before but it prompted me to start taking way better care of my skin. Enter Jolie. It’s a bit of a splurge but I feel like it’s worth it when you’re renting an apartment in a big dirty city and have no clue what’s in your water (not to mention most shower heads in old apartments are just dismal). I just changed the filter for the first time and there’s all this weird blue stuff in the old one, I have no idea what it is but I’m glad it’s not on my skin. My eczema still occasionally flares up in small spots when I am stressed but it’s sooooo much better now. Hair feels smoother too.
I suffer from back acne & eczema and after changing my shower head to Jolie it helped clear up my acne ALOT. Also made my skin nice and glowy and my hair shiny. After doing my research I purchased it and I’m so happy with the results. Highly recommend 10/10!
Absolutely love our Jolie filtered shower head. I’ve had patches of eczema on my leg, arm and hands. The arm and leg have cleared. Hands are a little different due to unfiltered kitchen water. My hair has body and is shiny and easy to manage. My husband went along with my purchase but was a little skeptical. He too has seen a difference. When he replaced the filter he said it was simple and we both noticed an increase in water pressure so it is definitely doing its job. Great product!!
I suffer from back acne& eczema and after changing my shower head to Jolie it helped clear up my acne ALOT. Also made my skin nice and glowy and my hair shiny. After doing my research I purchased it and I’m so happy with the results. Highly recommend 10/10!
My hair feels and looks always clean and I can’t forget to mention my skin… I was having bad hormonal acne and back acne, after a few weeks only I’ve noticed a major difference and now I rarely have any acne. I’m in love with this shower head and I’m spreading the Jolie word to all my friends.
Its wonderful and crucial for premium moisture. I see myself using less lotion because of hydrated skin. My acne is clearing up, and my hair started shedding less.
In Michigan I never really had an issue with oily hair or acne but once I moved to NYC 7 years ago I could never get rid of my acne and my hair would get oily a day after washing it. Once I started using Jolie back in December it took a couple weeks to adjust with my skin but now my acne is COMPLETELY gone and I can go a week, only using a tiny bit of dry shampoo once, without washing my hair. Wish I would’ve had this ages ago! I rave about it to all my friends, so much love for Jolie❤️
Postpartum, I broke out in hives. I realized hard water was a huge factor in addition to my hormones and immune system being crazy! Once I switched my skin felt so much better.
I've had my Jolie for a little over a week and instantly, my water even smelled different (in a better way)! I also noticed a difference in the natural body of my hair... I was getting hives after showering before my Jolie, with other skin issues, and those have subsided, as well!
After using Jolie for 3 months, I can officially say my psoriasis is GONE! I was hesitant to purchase, thinking it wouldn't help but it truly has.
I've had my Jolie for a little over a week and instantly, my water even smelled different (in a better way)! I also noticed a difference in the natural body of my hair... I was getting hives after showering before my Jolie, with other skin issues, and those have subsided, as well!
Water in Los Angeles is extremely hard and drying for the skin so I'd usually exit the shower feeling uncomfortably tight and itchy. Since purchasing Jolie, those problems have been significantly minimized. My partner also suffers from eczema flare ups and occasionallyhives, but having clean water to bathe in has helped ease these conditions as well!
After using Jolie for 3 months, I can officially say my psoriasis is GONE! I was hesitant to purchase, thinking it wouldn't help but it truly has.
I've had my Jolie for a little over a week and instantly, my water even smelled different (in a better way)! I also noticed a difference in the natural body of my hair... I was getting hives after showering before my Jolie, with other skin issues, and those have subsided, as well!
After using Jolie for 3 months, I can officially say my psoriasis is GONE! I was hesitant to purchase, thinking it wouldn't help but it truly has.
Postpartum, I broke out in hives. I realized hard water was a huge factor in addition to my hormones and immune system being crazy! Once I switched my skin felt so much better.
I've had my Jolie for a little over a week and instantly, my water even smelled different (in a better way)! I also noticed a difference in the natural body of my hair... I was getting hives after showering before my Jolie, with other skin issues, and those have subsided, as well!
I have no more scalp psoriasis, my skin looks great, and my hair looks amazing.
Postpartum, I broke out in hives. I realized hard water was a huge factor in addition to my hormones and immune system being crazy! Once I switched my skin felt so much better.
Water in Los Angeles is extremely hard and drying for the skin so I'd usually exit the shower feeling uncomfortably tight and itchy. Since purchasing Jolie, those problems have been significantly minimized. My partner also suffers from eczema flare ups and occasionallyhives, but having clean water to bathe in has helped ease these conditions as well!
Water in Los Angeles is extremely hard and drying for the skin so I'd usually exit the shower feeling uncomfortably tight and itchy. Since purchasing Jolie, those problems have been significantly minimized. My partner also suffers from eczema flare ups and occasionallyhives, but having clean water to bathe in has helped ease these conditions as well!
I have no more scalp psoriasis, my skin looks great, and my hair looks amazing.
I've had my Jolie for a little over a week and instantly, my water even smelled different (in a better way)! I also noticed a difference in the natural body of my hair... I was getting hives after showering before my Jolie, with other skin issues, and those have subsided, as well!
After using Jolie for 3 months, I can officially say my psoriasis is GONE! I was hesitant to purchase, thinking it wouldn't help but it truly has.
Postpartum, I broke out in hives. I realized hard water was a huge factor in addition to my hormones and immune system being crazy! Once I switched my skin felt so much better.
After using Jolie for 3 months, I can officially say my psoriasis is GONE! I was hesitant to purchase, thinking it wouldn't help but it truly has.
Water in Los Angeles is extremely hard and drying for the skin so I'd usually exit the shower feeling uncomfortably tight and itchy. Since purchasing Jolie, those problems have been significantly minimized. My partner also suffers from eczema flare ups and occasionallyhives, but having clean water to bathe in has helped ease these conditions as well!
Water in Los Angeles is extremely hard and drying for the skin so I'd usually exit the shower feeling uncomfortably tight and itchy. Since purchasing Jolie, those problems have been significantly minimized. My partner also suffers from eczema flare ups and occasionallyhives, but having clean water to bathe in has helped ease these conditions as well!
After using Jolie for 3 months, I can officially say my psoriasis is GONE! I was hesitant to purchase, thinking it wouldn't help but it truly has.
I've had my Jolie for a little over a week and instantly, my water even smelled different (in a better way)! I also noticed a difference in the natural body of my hair... I was getting hives after showering before my Jolie, with other skin issues, and those have subsided, as well!
Insights, Tips, and the Latest on Puure and Water Filtration.
Most filtration systems use plastic housings that degrade over time, sometimes even leaching chemicals into the water. Stainless steel offers a more durable and hygienic alternative, avoiding contamination while ensuring longevity.”
Scientific studies confirm that diatom ceramic filtration (0.1 µm) and coconut-based activated carbon effectively remove contaminants while preserving essential minerals. Ceramic filtration physically blocks microplastics, bacteria, and heavy metals (91–98% lead and mercury removal), while activated carbon adsorbs chlorine byproducts, pesticides, and volatile organic compounds. This combination eliminates pollutants that bottled and tap water often contain—without stripping beneficial minerals like calcium and magnesium. Unlike reverse osmosis, it delivers clean, safe, and naturally balanced water with minimal waste and a lower environmental impact.
“Bottled water isn’t as pure as it seems—studies show that most brands contain microplastics, sometimes in higher concentrations than tap water. Beyond that, plastic bottles contribute to massive waste and pollution. A high-performance filtration system like Puure removes microplastics, chlorine, and contaminants directly at the source, delivering clean, safe water without the environmental cost.
Filtration isn’t just about removing contaminants; it’s about striking the right balance. Systems that strip everything—including beneficial minerals—can leave water tasting flat. A well-designed filter preserves what’s essential while eliminating harmful substances
“Being able to switch between filtered and unfiltered water is a practical feature that helps extend filter lifespan and reduce unnecessary filtration for tasks like washing vegetables. It’s a simple way to optimize both efficiency and resource use.”
Most filtration systems use plastic housings that degrade over time, sometimes even leaching chemicals into the water. Stainless steel offers a more durable and hygienic alternative, avoiding contamination while ensuring longevity.”
Scientific studies confirm that diatom ceramic filtration (0.1 µm) and coconut-based activated carbon effectively remove contaminants while preserving essential minerals. Ceramic filtration physically blocks microplastics, bacteria, and heavy metals (91–98% lead and mercury removal), while activated carbon adsorbs chlorine byproducts, pesticides, and volatile organic compounds. This combination eliminates pollutants that bottled and tap water often contain—without stripping beneficial minerals like calcium and magnesium. Unlike reverse osmosis, it delivers clean, safe, and naturally balanced water with minimal waste and a lower environmental impact.
“Bottled water isn’t as pure as it seems—studies show that most brands contain microplastics, sometimes in higher concentrations than tap water. Beyond that, plastic bottles contribute to massive waste and pollution. A high-performance filtration system like Puure removes microplastics, chlorine, and contaminants directly at the source, delivering clean, safe water without the environmental cost.
Filtration isn’t just about removing contaminants; it’s about striking the right balance. Systems that strip everything—including beneficial minerals—can leave water tasting flat. A well-designed filter preserves what’s essential while eliminating harmful substances
“Being able to switch between filtered and unfiltered water is a practical feature that helps extend filter lifespan and reduce unnecessary filtration for tasks like washing vegetables. It’s a simple way to optimize both efficiency and resource use.”